South Florida Soul Rodeo returns to West Palm Beach on July 25

The South Florida Soul Rodeo comes back to the South Florida Fairgrounds in West Palm Beach on July 25, mixing championship rodeo competition, live entertainment and community giveaways. The event is designed to celebrate Black cowboy culture while drawing visitors and spending to Palm Beach County.

Why it matters: - The South Florida Soul Rodeo is positioned as both a cultural showcase and a regional tourism draw for Palm Beach County. - The event spotlights Black cowboy history, a part of American history that has often been overlooked. - The rodeo's community giveback includes paying electric bills for some attendees, adding a direct financial benefit for selected guests.

What happened: - The South Florida Soul Rodeo returns to the South Florida Fairgrounds at 9067 Southern Blvd in West Palm Beach on Saturday, July 25, 2026. - The event brings championship rodeo competition, live entertainment, community giveaways and Black cowboy culture to South Florida. - Travis Gammage, founder of the South Florida Soul Rodeo, said the event is about preserving history, bringing communities together and creating opportunities.

The details: - Rodeo competition begins Saturday afternoon with Junior Barrel Racing, Ladies Barrel Racing, Chute Dogging, Ranch Bronc Riding and Bull Riding. - The event also includes live Southern entertainment, Western fashion, food vendors, family-friendly activities, interactive experiences, shopping with local businesses and artisans, and cowboy and cowgirl culture. - The South Florida Soul Rodeo says several lucky attendees will have their electric bills paid as part of its community giveback initiative. - Guests are encouraged to bring a copy of their current electric bill for a chance to be selected during the rodeo. - Organizers say the event has grown into one of Florida's premier multicultural Western experiences. - The event is expected to generate spending for local hotels, restaurants, retailers and small businesses as visitors travel to Palm Beach County for the weekend. - More information and tickets are available at SouthFloridaSoulRodeo.com. - High-resolution photos and promotional assets are available at the event photo album.

Between the lines: - Black rodeo culture is seeing a national resurgence, with sold-out crowds in states including Texas and Georgia. - The event tries to connect heritage messaging with a festival-style experience that can appeal to longtime rodeo fans and first-time visitors. - The combination of rodeo, entertainment and community aid suggests the South Florida Soul Rodeo is building a broader brand than a single-day competition.

What's next: - Attendees can buy tickets and get event details online before the July 25 rodeo. - Media representatives can request credentials by contacting Jessica Williams at 954-560-4812 or info@southpromo.com. - Organizers will select some attendees during the event for the electric bill assistance giveaway.