The Rubin Firm rebrands and expands practice areas on Florida's Treasure Coast

By AI, Created 10:30 AM UTC, May 20, 2026, /AGP/ – Stuart-based Rubin & Rubin has rebranded as The Rubin Firm, marking a legal legacy that dates to 1951 while adding criminal defense, intellectual property, and sports and entertainment work. The firm says the shift brings new lawyers, a refreshed identity and continuity for existing clients across Martin County and beyond.

Why it matters: - The Rubin Firm is broadening beyond personal injury into practice areas that reach business owners, athletes, creators and criminal defendants. - The rebrand preserves a 75-year legal lineage on Florida’s Treasure Coast while signaling a larger regional and national push. - The firm says all active cases and agreements will continue without disruption under the new name.

What happened: - Stuart-based Rubin & Rubin has changed its name to The Rubin Firm. - The announcement was made May 4, 2026. - The firm says the new identity reflects a legal legacy that began in 1951. - The Rubin Firm launched an updated website at the company’s announcement. - Guy Rubin, managing partner, said the name change is “a return to our roots” and a continuation of the mission his father Ellis Rubin set in 1951.

The details: - The Rubin Firm’s expanded practice includes criminal defense, intellectual property, trademark and patent disputes, sports and entertainment law, including NIL agreements, and business litigation. - The firm also continues handling personal injury, wrongful death, car and truck accidents, motorcycle and boating accidents, and medical malpractice. - The Rubin Firm says its attorneys have litigated complex matters in state, federal and appellate courts. - The firm is based at 2055 South Kanner Highway in Stuart. - The firm serves clients throughout the U.S. and emphasizes work in Martin, St. Lucie, Indian River and Palm Beach counties. - The transition includes new lawyers, a refreshed visual identity and a renewed focus on trial advocacy for individuals facing powerful interests.

Between the lines: - The rebrand appears aimed at turning a long-established local name into a wider full-service brand without losing the firm’s personal-injury identity. - Adding IP and sports law suggests a bet on higher-growth, more specialized work tied to businesses, brands and college athletics. - Guy Rubin, who says he has 40 years of legal practice, is positioning continuity as the main selling point.

What’s next: - The Rubin Firm will operate under its new name while keeping existing client matters in place. - The firm is likely to market its expanded service mix through its new digital presence and social channels. - The firm says it will continue emphasizing personalized counsel, aggressive advocacy and measurable results.

The bottom line: - The Rubin Firm is using a familiar name and a deeper bench to evolve from a local injury firm into a broader legal platform on the Treasure Coast.